Privacy Policy

1.1. Scope

This Privacy Policy (the “Policy”) applies to all personal data that Vasha Usmishka Dental Clinic (the “Clinic”) receives from patients and visitors to our website (vashausmishka.com), including through the online booking form.

1.2. Definitions

Personal data – any information that directly or indirectly identifies a person (e.g. name, phone number).

Sensitive data – data about health, medical diagnoses and treatment plans. We handle it with particular care.

Processing – any operation on data: collection, storage, use, transfer, deletion.

2.1. Data we collect:

• First and last name (for identification in our system).
• Contact phone number (to confirm your visit and reach you quickly).
• Email address (to send confirmations where needed).
• Your chosen date, time and service (for scheduling).
• Medical data you provide during a consultation (for diagnosis and treatment).

2.2. Purpose of processing:

• Organising and providing quality medical (dental) services to you.
• Administering your visit, including appointment confirmations and reminders.
• Keeping internal medical records as required by the Ministry of Health of Ukraine.
• Contacting you about your treatment or schedule changes.

3.1. Data protection

We take all necessary technical and organisational measures to protect your data from unauthorised access, alteration, disclosure or destruction. Only authorised medical staff of the Clinic have access to your medical data.

3.2. Disclosure to third parties

Your personal data is confidential. We do not disclose it to third parties except where:

• It is necessary for your treatment (e.g. sharing data with a dental laboratory).
• It is required by the laws of Ukraine (e.g. by court order).
• You have given separate consent.

3.3. Retention period

We keep your personal data for as long as needed to fulfil the purposes of processing, and for the period required by Ukrainian law for retaining medical records.

4.1. Obtaining consent

By clicking “Send” (or a similar button) in the online booking form and ticking the relevant box, you voluntarily give your clear and unambiguous consent to the processing of your personal and sensitive data in accordance with this Policy.

4.2. Your rights (under the law):

As a data subject, you have the full right to:

• Know the sources of collection, the location of your data and the purpose of processing.
• Access your personal data.
• Request correction of inaccurate data or updating of outdated data.
• Request deletion of your data (unless this conflicts with legal requirements for keeping medical records).
• Withdraw your consent to the processing of personal data at any time.
• Seek protection of your rights from the Ukrainian Parliament Commissioner for Human Rights or the courts.

5.1. What cookies are

Cookies are small text files that a website stores in your browser. Some are needed for the site to work; we use the others only with your consent.

5.2. Which cookies we use

Strictly necessary (always active):

• pll_language — remembers the site language you chose (1 year).
• moove_gdpr_popup — stores your cookie choice (1 year).
• wp_consent_* — pass your choice on to other parts of the site (30 days).
• Google reCAPTCHA — protects the online booking form from spam.

Analytics (only with your consent):

• Google Analytics: _ga, _ga_* — visit statistics (up to 13 months).
• Microsoft Clarity: _clck (1 year), _clsk (1 day), plus MUID on Microsoft domains — how visitors use our pages.

Marketing (only with your consent):

• Google Ads: _gcl_au (90 days), IDE (up to 13 months) — measuring how well our ads work.

5.3. How to manage cookies

On your first visit you can accept all cookies, reject the optional ones or choose categories under “Settings”. You can change your decision at any time with the “Cookie settings” button at the bottom of the page. You can also delete cookies in your browser settings.

Analytics and marketing cookies are set by Google and Microsoft, which process the data under their own privacy policies.

If you have any questions, comments or requests about this Policy or how we process your data, please contact us.

Data controller (the Clinic):
Vasha Usmishka Dental Clinic

Our address:
64 Mykhaila Hrushevskoho St., Pustomyty, Lviv Oblast, Ukraine, 81100

Contact details:
Phone: +38 067 596 03 73
Email: info@vashausmishka.com

Last updated: 12 October 2026. This is a translation; in case of any discrepancy, the Ukrainian version prevails.